Stellar — Brand Identity
Overview
A youth-oriented oral care brand identity built around optimism and clarity, with purple used as a deliberate disruptor.
Highlights
- Established a visual tone that feels clean and premium, not clinical.
- Designed logo, typography, and color rules that scale across packaging and digital.
- Validated the system through applied concepts, not just a logo.
Role
End-to-end designer. Brand direction, identity system, and guide.
Notes
I aimed for restraint and confidence. The identity avoids literal space visuals and instead uses structure, spacing, and color to create a fresh lane. It is memorable without being noisy.
Tools
Figma, Photoshop, Illustrator, ChatGPT, Midjourney
Stellar — Brand Identity
Overview
A youth-oriented oral care brand identity built around optimism and clarity, with purple used as a deliberate disruptor.
Highlights
- Established a visual tone that feels clean and premium, not clinical.
- Designed logo, typography, and color rules that scale across packaging and digital.
- Validated the system through applied concepts, not just a logo.
Role
End-to-end designer. Brand direction, identity system, and guide.
Notes
I aimed for restraint and confidence. The identity avoids literal space visuals and instead uses structure, spacing, and color to create a fresh lane. It is memorable without being noisy.
Tools
Figma, Photoshop, Illustrator, ChatGPT, Midjourney
