Identity · 2022

Identity for a strategy-led social agency

A young, personality-forward agency needed a clean, confident identity it could launch with and grow into. A warm, rounded wordmark and a playful mark that read as well on a business card as on a storefront, then a first home online that I built in Webflow.

Client
Beddorable Company
Role
Sole designer, working directly with the founder.
Stack
Illustrator, Photoshop, Figma, Webflow
Beddorable storefront signage
Stationery
Business cards
Postcards
Note

The first chapter.

The founder's world was pickleball at the time, so the first collateral followed it. The company has grown broader since. This is the identity in its first chapter, plus the first site.

Apparel
Postcard
Paddles
The site, built in Webflow

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