Beddorable Company — Brand Identity
Overview
Brand identity for Beddorable Company, a strategy-led social media agency founded by Haley — an agency built on connection, intention, and detail. I designed the logo and shaped the early brand: the icon, color palette, stationery, and an initial marketing site built in Webflow (since retired). The goal was a clean, confident identity that a young, personality-forward agency could launch and grow with.
Highlights
- Designed the Beddorable Company logo — a warm, rounded wordmark with a playful mark that reads just as well on a business card as on storefront signage.
- Established the early brand system: color palette, type, and the core identity pieces that gave the agency a consistent, ownable look.
- Extended the identity across print and merch — business cards, postcards, stationery, apparel, and hanging signage.
- Designed and built an initial marketing site in Webflow to give the brand its first home online.
Role
Sole designer, working directly with the founder to shape and execute the brand vision.
Notes
When we started, the brand leaned heavily into pickleball — the founder's world at the time — so the early identity and collateral followed suit. It has since evolved into something broader, so this work captures the brand in its first, sport-rooted chapter.
Tools
Adobe Illustrator, Adobe Photoshop, Figma, Webflow
Beddorable Company — Brand Identity
Overview
Brand identity for Beddorable Company, a strategy-led social media agency founded by Haley — an agency built on connection, intention, and detail. I designed the logo and shaped the early brand: the icon, color palette, stationery, and an initial marketing site built in Webflow (since retired). The goal was a clean, confident identity that a young, personality-forward agency could launch and grow with.
Highlights
- Designed the Beddorable Company logo — a warm, rounded wordmark with a playful mark that reads just as well on a business card as on storefront signage.
- Established the early brand system: color palette, type, and the core identity pieces that gave the agency a consistent, ownable look.
- Extended the identity across print and merch — business cards, postcards, stationery, apparel, and hanging signage.
- Designed and built an initial marketing site in Webflow to give the brand its first home online.
Role
Sole designer, working directly with the founder to shape and execute the brand vision.
Notes
When we started, the brand leaned heavily into pickleball — the founder's world at the time — so the early identity and collateral followed suit. It has since evolved into something broader, so this work captures the brand in its first, sport-rooted chapter.
Tools
Adobe Illustrator, Adobe Photoshop, Figma, Webflow
