Identity · Product · 2019
Identity for a rideshare between planets
If rideshare met spaceflight, what would the brand feel like? HALO moves people between planets and orbital bases the way a car app moves them across a city. I treated it as a real launch: one premium, future-facing system across every touchpoint, anchored by three words. Above the rest.
Client
Concept
Role
Sole designer. Identity, app, signage, packaging and apparel.
Stack
Sketch, Illustrator, Photoshop
Product
The app, end to end.
Sign up and citizenship verification, trip booking, live tracking, a boarding pass you scan at the gate. The same restraint as the mark: dark, precise, one blue.
The app, end to end
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Splash
The mark, alone, on the dark. The ring is the product's one gesture and it opens the app.
Touchpoints
It travels with you.
Shipping boxes, a puffer jacket, a duffle bag, and terminal signage that holds up at scale and after dark.
