Hypertorq — Brand Identity
Overview
A modern identity for an American tools brand designed to break category sameness and still feel engineered.
Highlights
- Defined brand logic around speed, power, and precision, then translated it into naming and identity.
- Built a differentiated palette and typographic system that avoids typical category tropes.
- Created a usable brand guide with rules and real-world applications.
Role
End-to-end designer. Strategy, identity system, and documentation.
Notes
Most tool brands rely on loud shortcuts. I wanted something confident, clean, and scalable across packaging, web, and marketing. The system is designed to hold up when other people ship with it.
Tools
Illustrator, Photoshop, Figma
Hypertorq — Brand Identity
Overview
A modern identity for an American tools brand designed to break category sameness and still feel engineered.
Highlights
- Defined brand logic around speed, power, and precision, then translated it into naming and identity.
- Built a differentiated palette and typographic system that avoids typical category tropes.
- Created a usable brand guide with rules and real-world applications.
Role
End-to-end designer. Strategy, identity system, and documentation.
Notes
Most tool brands rely on loud shortcuts. I wanted something confident, clean, and scalable across packaging, web, and marketing. The system is designed to hold up when other people ship with it.
Tools
Illustrator, Photoshop, Figma
