Saul 'Canelo' Alvarez — Uniform Design
Overview
A jaguar-inspired uniform and campaign system built to feel iconic under bright lights and on-camera.
Highlights
- Developed a repeatable pattern language rooted in jaguar references and Mexican cultural cues.
- Designed trunks, gloves, and a poncho, then extended the system into posters and supporting campaign visuals.
- Prioritized premium craft and legibility through silhouette, contrast, texture, and motif consistency.
Role
End-to-end designer. Concept, creative direction, and final execution.
Notes
I treated this like a real identity system, not a one-off graphic. The goal was to create something aggressive and elevated without leaning on cliches. Every surface needed to feel intentional, consistent, and worthy of the stage.
Tools
Illustrator, Photoshop, Sketch, Figma
Saul 'Canelo' Alvarez — Uniform Design
Overview
A jaguar-inspired uniform and campaign system built to feel iconic under bright lights and on-camera.
Highlights
- Developed a repeatable pattern language rooted in jaguar references and Mexican cultural cues.
- Designed trunks, gloves, and a poncho, then extended the system into posters and supporting campaign visuals.
- Prioritized premium craft and legibility through silhouette, contrast, texture, and motif consistency.
Role
End-to-end designer. Concept, creative direction, and final execution.
Notes
I treated this like a real identity system, not a one-off graphic. The goal was to create something aggressive and elevated without leaning on cliches. Every surface needed to feel intentional, consistent, and worthy of the stage.
Tools
Illustrator, Photoshop, Sketch, Figma
