Brand · Product · 2021

A calmer way to reach your care

Healthcare apps tend to feel clinical or overwhelming. SoFi Health is designed to feel like talking to someone who already understands your situation: booking, messaging and telehealth in guided flows, a gradient palette, a serif display face and generous space that lowers the anxiety without losing credibility. The prototype on this page is code, not pictures.

Client
Concept
Role
Brand identity, UX strategy, interaction design, and a coded prototype of every flow.
Stack
Figma, Illustrator, Photoshop, React, motion
The SoFi Health mark over a scrub top
Identity

A mark that survives embroidery.

The mark is a ring of dots that swell and fade around the circle, so it reads as movement without moving. I drew it for its smallest use first: stitched into a scrub top at a centimetre across, it is still a circle.

The wordmark is a serif, on purpose. Health software almost always sets itself in a geometric sans, which reads efficient and a little cold. A serif reads the way a hospital name reads over a door: older, calmer, something you would trust with your week.

The SoFi Health lockup on the brand navy
The mark embroidered on a scrub top
Flows

One step at a time.

Onboarding, authentication, appointment booking, provider messaging and remote video calls. The booking flow walks a patient from symptoms to location to a matched provider to a time, in one guided pass.

I built the loading states, keyboard interactions and screen transitions as real micro-animations to set the feel before a line of product code existed.

Flows

Home screen with booking options.

9:41
Jade

Your Healthcare Companion

How can I help you? Ask me anything.

Action Needed

New Message Received

From: Your Care Team

Prescription Renewal Dela...

2 days ago

Book Appointment

In-Office Visit

Next availability: Today at 12 PM

Remote Visit

Wait time: None

Care Nearby

Urgent Care

Wait time: 12 minutes

Hospital

Nearest: 2 miles

Meet Your Care Team

DC

Courtland, Denise, MD

General Practice | Internal Medicine

FR

Ramos, Fabian, MD

Family Practice | General Practice

Six flows, fifty screens, all coded. The run advances on its own; hover to hold.

6
Flows
50
Screens
1
Guided booking pass
0
Static mockups

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