Vestige — Brand & Product Design
Overview
A speculative brand and product concept for Glacier National Park: a monocular designed as a functional souvenir and an object people would actually keep on display.
Highlights
- Ran deep park research to ground the concept in real climate context, ecosystems, and geography.
- Named and positioned the brand Vestige as a reference to what is disappearing, then built the identity system around that idea.
- Designed the product, packaging, and final renders, including a package cutout that reveals the monocular while keeping it protected in transit.
Role
Sole designer and owner. Research, brand, product design, packaging, and final presentation.
Notes
This project started with a simple question: what would feel meaningful and specific to Glacier, beyond the typical souvenir shelf? Vestige came from the tension between beauty and loss. That concept shaped everything, from the name to the materials, typography, and the cooler palette influenced by the park's landscape.
Tools
Figma, Photoshop, Illustrator, Cinema4D, Dimension
Vestige — Brand & Product Design
Overview
A speculative brand and product concept for Glacier National Park: a monocular designed as a functional souvenir and an object people would actually keep on display.
Highlights
- Ran deep park research to ground the concept in real climate context, ecosystems, and geography.
- Named and positioned the brand Vestige as a reference to what is disappearing, then built the identity system around that idea.
- Designed the product, packaging, and final renders, including a package cutout that reveals the monocular while keeping it protected in transit.
Role
Sole designer and owner. Research, brand, product design, packaging, and final presentation.
Notes
This project started with a simple question: what would feel meaningful and specific to Glacier, beyond the typical souvenir shelf? Vestige came from the tension between beauty and loss. That concept shaped everything, from the name to the materials, typography, and the cooler palette influenced by the park's landscape.
Tools
Figma, Photoshop, Illustrator, Cinema4D, Dimension
