Brand · Product · Packaging · 2020

A monocular for Glacier National Park

What would feel specific to Glacier, beyond the souvenir shelf? Vestige is a monocular you actually use on the trail, wrapped in the mountains it is meant to look at, and named for what is disappearing. That tension between beauty and loss shaped the name, the materials, the type and a cool palette drawn from the park.

Client
Concept
Role
Research, naming, brand, product design, packaging and final renders.
Stack
Figma, Illustrator, Cinema 4D, Dimension, Photoshop
Vestige
Crown of the Continent
The monocular and its box
Packaging, the set
Idea

Named for what is disappearing.

The park has lost most of its glaciers. A keepsake from Glacier should say so without a lecture. The blackletter, the cold palette and the cutout that shows the instrument all come from the same idea: something worth holding on to.

Cutout window
The set
Dielines
Process

Signal, then Vestige.

I read the climate reports before I drew a line. The first name was Signal. It was fine, and fine was the problem. The naming and type rounds are below, with the packaging references and the imagery notes that set the palette.

Research to render
Research: glacier loss

01 / 08

The park is losing its name

Some of Glacier's glaciers have lost eighty percent of their area. The research came first, and it set the tone.

More work