One home for drinking culture, designed when the bars were closed
A lockdown thought experiment, run like a real product. Cocktail recipes to make at home, local bartenders to book and review, nearby bars and their menus, delivery to the door. A bold brand, real research, and responsible-drinking messaging in the brief from day one.
Ask people first.
Instagram polls to pressure-test demand, then three personas: the home mixologist, the social drinker, the working bartender. An information architecture and wireframes covering sign in, history, recipes, bartender sourcing and checkout.
Bold enough to read at a party.
One letter, a purple you cannot miss, and a responsibility screen you pass through before anything else. Age verification, licensed bartenders, reputable bars. It was part of the product, not a line in the deck.
01 / 06
Welcome
Three screens that say what BOOZE is and ask your age before anything else.
