Hivemapper — Brand & Marketing Design
Overview
Brand stewardship and marketing production across campaigns, launches, web, motion, and commerce.
Highlights
- Evolved the visual system toward a more durable, modern look while keeping brand recognition intact.
- Produced high-volume, cross-channel assets with consistent rules and fast turnaround.
- Owned lifecycle and commerce touchpoints including email design and Shopify theming.
Role
Lead designer for marketing and brand execution. Worked cross-functionally with product, ops, and leadership.
Notes
This work demanded taste and speed at the same time. I built reusable systems so creative stayed consistent even when priorities shifted weekly. I also stayed close to product reality so what we shipped externally matched what users would actually experience.
Tools
Figma, Photoshop, Illustrator, Premiere Pro, After Effects, ChatGPT, Midjourney, SendGrid
Hivemapper — Brand & Marketing Design
Overview
Brand stewardship and marketing production across campaigns, launches, web, motion, and commerce.
Highlights
- Evolved the visual system toward a more durable, modern look while keeping brand recognition intact.
- Produced high-volume, cross-channel assets with consistent rules and fast turnaround.
- Owned lifecycle and commerce touchpoints including email design and Shopify theming.
Role
Lead designer for marketing and brand execution. Worked cross-functionally with product, ops, and leadership.
Notes
This work demanded taste and speed at the same time. I built reusable systems so creative stayed consistent even when priorities shifted weekly. I also stayed close to product reality so what we shipped externally matched what users would actually experience.
Tools
Figma, Photoshop, Illustrator, Premiere Pro, After Effects, ChatGPT, Midjourney, SendGrid