Open Road Campaign — City Postcard Series
Overview
A global social campaign designed to energize contributions by spotlighting cities and regions where coverage mattered, packaged as a cohesive series of collectible postcards.
Highlights
- Led art direction for a consistent postcard system that could scale across dozens of locations.
- Produced sets of city visuals with recognizable landmarks, cinematic angles, and car-forward compositions.
- Built a repeatable production workflow so the team could publish at a high cadence without losing cohesion.
Role
Sole designer working with the marketing team. Owned visual direction and production.
Notes
The creative constraint was consistency at speed. Each postcard needed to feel like part of the same campaign, but still be unmistakably tied to its place. I treated it like a modular system: stable framing rules, stable typographic approach, consistent color discipline, then controlled variation through landmark choice, angle, and scene energy.
Tools
Figma, Midjourney, Photoshop, ChatGPT
Open Road Campaign — City Postcard Series
Overview
A global social campaign designed to energize contributions by spotlighting cities and regions where coverage mattered, packaged as a cohesive series of collectible postcards.
Highlights
- Led art direction for a consistent postcard system that could scale across dozens of locations.
- Produced sets of city visuals with recognizable landmarks, cinematic angles, and car-forward compositions.
- Built a repeatable production workflow so the team could publish at a high cadence without losing cohesion.
Role
Sole designer working with the marketing team. Owned visual direction and production.
Notes
The creative constraint was consistency at speed. Each postcard needed to feel like part of the same campaign, but still be unmistakably tied to its place. I treated it like a modular system: stable framing rules, stable typographic approach, consistent color discipline, then controlled variation through landmark choice, angle, and scene energy.
Tools
Figma, Midjourney, Photoshop, ChatGPT